The Studio Blog

Engineering Insights & Founder Thinking

How we build products, where we see vertical SaaS opportunities, and what we've learned shipping real software for niche industries.

Why Most Niche Software Fails: The Mistake Founders Make Before Writing a Line of CodeVertical SaaS
9 min readJul 14, 2026

Why Most Niche Software Fails: The Mistake Founders Make Before Writing a Line of Code

The graveyard of failed niche software isn't filled with bad code — it's filled with products built for a problem the founder assumed existed.

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How to Identify a Vertical SaaS Opportunity in Your Industry Before Anyone Else DoesVertical SaaS
11 min readMar 9, 2026

How to Identify a Vertical SaaS Opportunity in Your Industry Before Anyone Else Does

The best vertical SaaS opportunities are hiding in plain sight — in spreadsheets, group chats, and workarounds that industry insiders are too close to see.

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Distribution First: Why Vertical SaaS Founders Should Solve the Sales Problem Before Writing a Single Line of CodeVertical SaaS
11 min readMar 6, 2026

Distribution First: Why Vertical SaaS Founders Should Solve the Sales Problem Before Writing a Single Line of Code

The graveyard of failed SaaS products isn't full of bad software — it's full of great software that nobody knew how to sell.

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How OpsFlow Went From a Conversation to a Live SaaS in 4 School DistrictsFounder Notes
8 min readMar 4, 2026

How OpsFlow Went From a Conversation to a Live SaaS in 4 School Districts

It started with a relationship, a real pain point, and a problem no existing software solved well. Here's the full origin story.

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How to Find a Vertical SaaS Opportunity Worth BuildingVertical SaaS
6 min readFeb 20, 2026

How to Find a Vertical SaaS Opportunity Worth Building

The best vertical SaaS products come from insiders who've lived the problem. Here's a framework for identifying the gaps worth solving.

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Why We Build in Blazor + .NET Instead of React for Enterprise SaaSEngineering
7 min readFeb 6, 2026

Why We Build in Blazor + .NET Instead of React for Enterprise SaaS

React gets all the press, but for multi-tenant enterprise apps with complex permissions and real-time requirements, our stack is hard to beat. Here's why.

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See a Problem in Your Industry? Let's Talk.

The best vertical SaaS ideas come from people who've lived inside the problem. If that's you — we'd like to hear about it.